Small Business marketing using Instagram

Instagram is an online mobile application that is used for sharing videos and photos. Instagram is following in the footsteps of Facebook and Twitter and has quickly become an extremely popular social networking tool. Instagram was initially developed so that individuals could use unique filters to photos that they had shot their mobile phones and could enable them to upload and share those photographs with friends (or accounts followers) utilizing the free instagram followers. More recently video premiered to Instagram it could currently be uploaded, however Instagram video clips are limited to between 3 to 15 minutes long.

Why are companies turning to Instagram?

Run successful promotions, giveaways and competitions.

Small Business marketing achievement with Instagram

Instagram seems to be especially popular with merchandise based companies because of the visual character. Many companies that are merchandise based like clothing, jewelry, make upward or even food established company have attained success utilizing Instagram. This is due to the fact that the application allows for photos to be shared and posted of individuals either sporting or using these products. For example, a food maker might post photographs of somebody cooking with, sharing a meal, or amusing friends with their food items. This achievement isn’t exclusive to large brands as many smallish companies have managed to leverage the ability of Instagram to engage their clientele. For example, Melbourne established cafe The Kettle Black had over 45,800 followers in March 2016 they’ve achieved this via the use of appealing photographs of the food and pictures of cafe foods that Instagram users could be drawn to, in addition to utilizing hashtags that foodies, food bloggers and other Instagram users are interested in or search for.

Influencer marketing

Bloggers, social networking celebrities and media personalities have gathered a loyal following online with hundreds and sometimes thousands of individuals after their Instagram accounts. This ‘influencer’ group usually means that there are numerous eyeballs there prepared to realize your goods or service. The viewer is already constructed for you. The engagement has been formed and tapping to this with getting your merchandise uploaded on their Instagram feed or featured by a blogger or favorite Instagram account holder can allow you to raise your audience faster. Therefore taking the opportunity to spot crucial ‘influencers’ on your business and ways to tap into this really is vital.