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Why should your company use a social media management service? Well unless you have been living under a rock you know that everybody is speaking about Facebook, Twitter and LinkedIn nowadays. Nearly every store you shop at will have a line printed on your reception asking you to follow along on Twitter or just like them on Facebook and each website you visit will have hyperlinks right on their webpage that enable you to “just like” them on Facebook or follow them on Twitter. What’s all of the fuss about? Businesses nowadays have recognized that good old word-of-mouth advertisements, long regarded as the best form of marketing, now occurs on social networking. They also understand that nearly everyone nowadays utilizes social networks and spends a good part of their day logged to the internet.

Each major company nowadays hires a highly compensated social media supervisor or even a whole management staff to incorporate their company’s message online. Gaining followers and being “enjoyed” is every bit as important, if not more so, than any other form of marketing a company can perform. Possessing an effective online media effort is most likely even more significant for smaller businesses, but what happens when they cannot afford their particular social media pro? Together with the typical entry-level societal manager salary starting in the $50,000 to $80,000 per year and also a more experienced professional earning in excess of $100k, lots of small and medium businesses just cannot afford to hire a dedicated professional.

An inefficient solution to hiring a professional that many smaller businesses have been striving is using their regular workers using social media for them. This approach typically backfires on many levels since it frees the workers from performing the real jobs they’re being compensated for and worse than that it is not very powerful because the workers do not have the skill to produce their online efforts really work for your company and rather usually wind up wasting valuable company time texting friends or playing games around Facebook.